Gratr
An integrated brand experience designed to bring clarity, consistency, and confidence to Landscape services.
Year:
2026
Timeframe:
6 months
Tools:
Adobe Illustrator, Canva, Wordpress
Agency:
Brand Identity, Website Design, Marketing Print Material
Overview
Project Overview
Gratr Landscape is a commercial landscaping company focused on delivering dependable, high-quality services. The project centered on refreshing the brand's visual identity and redesigning its website to create a more cohesive, modern digital experience. I led the brand refinement, website design, and majority of the website development, ensuring every touchpoint reflected Gratr's established identity while introducing a cleaner, more polished look.
The Problem
Gratr's existing website lacked visual consistency with its brand identity and needed improvements in functionality and usability. The logo also required refinement, particularly its leaf icon, without losing the recognizable elements that defined the brand. The challenge was to modernize both the identity and digital experience while maintaining familiarity and creating a cohesive visual presence.
The Solution
I refined Gratr's visual identity by updating its existing logo, with a particular focus on simplifying and refreshing the leaf icon and watermark while preserving brand recognition. I then translated the updated identity into a complete website redesign, establishing a cleaner visual system, improved page layouts, and more intuitive navigation. I led the website design and handled the majority of development, collaborating with a fellow developer on implementation. Additional team members supported SEO, while photography was provided by Gratr. The result was a more cohesive, functional website that better represented the company's professionalism and established brand. **Services:** Brand Refinement · Logo Design · Visual Identity · Website Design · UI/UX Design · Web Development · Creative Direction
